Growth for B2B businesses
You sell products to other businesses at scale: a distributor's catalogue, a manufacturer's range, a wholesaler's lines. Your buyers know exactly what they need, down to the part number, and if they can't find it on your site they'll find it on someone else's. We help distributors, manufacturers and wholesalers make large, technical ranges easy to find, easy to buy, and visible in the searches that carry real purchase intent. Start with a free audit and we'll show you where your catalogue is invisible today.
The B2B problem
A B2B product business's website has a harder job than most. Thousands of products, deep technical detail, buyers who search by specification, brand, and part number, and a sales team spending hours on orders the website should be taking. A twenty-page brochure site and a ten-thousand-product catalogue are different jobs. Yours needs catalogue-scale thinking: structure that search engines can crawl, product data that answers technical queries, and a buying journey built for trade customers, not casual browsers.
What we do for B2B businesses
Catalogue and ecommerce search
Category and product architecture built for scale: thousands of pages that each earn their place, faceted ranges that stay crawlable, and search demand mapped to the products you actually stock. When a buyer searches for a product you carry, you appear. That's the goal.
Ecommerce SEO
Technical SEO at catalogue scale
Large catalogues fail in technical ways: crawl waste, duplicate variants, thin pages, and structured data that never got done. We fix the foundations so search engines can read the whole range, and so AI systems can understand exactly what you supply.
Technical SEO
Content for technical ranges
Trade buyers research before they order: specifications, comparisons, compatibility. We plan and write the content that answers those questions in plain language, which wins the rankings and gets quoted by the AI assistants trade buyers increasingly ask.
Content
Systems that run the business
Distribution, manufacturing and wholesale are operations businesses, and the website has to talk to the systems behind it: stock, pricing, accounts, and order flows. We build and connect the machinery so the site reflects reality and the manual work shrinks.
System integration
“Fundamentally changed how our business operates.”
We have done this before
Anglers Resource
Anglers Resource is the exclusive UK distributor for a major technical brand, and we rebuilt the business's whole digital operation: brand, platform, and how orders actually flow. Thousands of products became properly searchable on one unified platform, and the manual effort behind sales was cut down to size. Read the Anglers Resource case study
In the same field, we took B2B supplier Bay Aggregates to £1.5M in revenue attributed to organic.
Read the Bay Aggregates case study
Straight answers
What is B2B SEO?
B2B SEO is the work of making a business that sells to other businesses findable for the commercial searches those buyers make: products, specifications, suppliers, and stockists. For a distributor, manufacturer or wholesaler it means the whole catalogue visible in search, category pages that win the shortlist terms, and content that answers a professional buyer's questions.
How is B2B SEO different from consumer SEO?
The buyer and the buying are different. B2B means fewer buyers, higher order values, repeat purchasing, and queries built from part numbers and specifications rather than brand names. It also means most of your future customers currently buy from someone else's account list, so search is where they meet you: the work targets professional research and purchase intent, not browsing.
How do you handle large, technical catalogues for search and ordering?
With structure first. We map the range into a category architecture that search engines can crawl and buyers can navigate, make product data complete and consistent, and build search within the site that actually finds things. Scale is the point. The approach is designed for thousands of products from the start.
Can you support trade accounts and role-based pricing?
Yes. Selling B2B usually means different customers see different prices, terms, and ranges, and we build for that: trade account areas, role-based pricing, and ordering flows designed for repeat B2B purchasing rather than one-off consumer checkouts.
Will it integrate with our inventory and back-office systems?
That's usually the difference between a website and a working operation, so yes. We connect the site to the systems you already run, stock, pricing, and order management included, so the catalogue reflects reality and orders flow without rekeying.
How long until we see results?
Catalogue work compounds: technical fixes and structure changes often show movement within a few months, and content and authority build from there. We set expectations against your actual starting point in the free audit, and report monthly against enquiries and orders, not vanity numbers.
Find out where your catalogue is invisible
Start with the free audit: tell us your website and we'll show you where buyers are searching for products you stock and finding someone else. Or book a call: thirty minutes, free, no slides, with a one-page note in your inbox afterwards, whether or not we work together.
