SEO with us costs from £500 a month, in four bands that run up to £10,000 and above. The band depends on how much work your site and your market need, not on a package. All prices are monthly and exclude VAT.
What it costs
Most clients work with us on a flexible retainer: one monthly fee for ongoing work across search, your website and your brand, which shifts as your priorities do. Research leads every project, and if something obvious needs fixing on day one, we fix it. The band depends on how much there is to do.
From £500 a month
Businesses getting the essentials in place and working properly.
Book a call£1,000 to £3,000 a month
Businesses that want steady, ongoing work across search and their website.
Book a callNot sure which band fits? Book a call and we'll tell you honestly, even when the answer is the smaller one.
Prices are monthly and exclude VAT.
Book a callIt helps to know what normal looks like before you talk to anyone, us included. Agencies that publish their prices put a small business somewhere between £1,000 and £1,500 a month to start. Some start lower, at around £300 a month for a basic package. Others start at £3,000 and go well past £10,000 for larger businesses.
| What agencies publish | Typical monthly range |
|---|---|
| Small business SEO | £1,000 to £1,500 |
| Medium business SEO | £1,500 to £4,000 |
| Larger business SEO | £4,000 to £8,000 and above |
| Entry-level packages | from about £300 |
| Specialist and enterprise programmes | £6,500 to £19,500 |
So what does that mean for you? A price well under £500 a month buys very little hands-on time, however it is described. A price in the thousands should come with a clear account of the work behind it. If it doesn't, ask.
Ranges taken from UK agencies' own published price guides, October 2026.
No two businesses need the same amount of work, which is why we price by the work rather than by a fixed package. Five things decide most of it.
A site with broken pages, slow loading or muddled structure needs repair before anything else will stick. A healthy site can move straight to growth.
Being found for “accountant in Aylesbury” is a different job from being found for “B2B SEO agency” across the UK. The more established the businesses you're up against, the more work it takes to earn a place beside them.
One service in one town is a narrow job. Several services, several sectors or several places means more pages, more research and more upkeep.
Most of the cost of SEO is people writing, building and improving pages that answer what your buyers actually search for. More pages, more work.
You can go steadily or you can go hard. Going hard means more work each month, and it costs more.
You'll see three ways of paying for SEO. Each suits a different job.
One monthly fee for ongoing work. It's how most of our clients work with us, because SEO compounds: the work you do this month makes next month's work count for more. The retainer flexes with you. If a product launch, a new location or a quiet season changes what matters, the work changes with it, and the fee covers whatever is most useful that month. We ask for a minimum of six months, because that's the time it takes to fully prove our value to your business.
Suits a defined job with an end: an SEO audit, moving a site without losing its rankings, or a new website built to be found from day one. You know the price before we start.
Common with freelancers. We don't sell SEO by the hour, because hours measure effort, not outcomes, and you end up paying for time rather than progress.
Every band runs on the same method, OSOF: research first, then a strategy, then the work, then a review of what it achieved. What changes from band to band is how much of it we do each month.
From £500 a month
Research into your market, your buyers and the searches that matter. Your site's technical health checked, fixed and watched. Your Google Business Profile kept accurate and active. Your most important pages improved for the searches your buyers make. Enquiry tracking set up, so you know where leads come from. A monthly report, and a review every quarter.
£1,000 to £3,000 a month
Everything in Foundations, plus a full written strategy for your business. New and improved pages written and built each month for the searches that bring buyers. Content that answers the questions people ask before they buy. Reviews and local presence looked after. Links earned from relevant, reputable sites. A State of the Union review each quarter: what worked, what didn't, and what we're changing.
£3,000 to £10,000 a month
Everything in Core, with search, your website and your brand run together as one programme. Design and development time every month, so changes to your site happen without a separate project. Work on how your site turns visitors into enquiries. Digital PR to earn coverage and links. Full attribution, so every lead is traced to where it came from. A monthly call with the people doing the work.
£10,000+ a month
Everything in Partner, run alongside your own team as part of it. Several workstreams moving at once: new markets, product catalogues, content pipelines, and the systems that sit behind your site. Regular working sessions with your people. Strategy that looks past search to how your business grows online.
Tell us where you are and what you want more of. We'll tell you which band fits, and if a smaller one would do the job, we'll say so.
Some fixes show quickly: a broken page repaired, a missing service page added, a Business Profile corrected. The bigger shifts depend on your market, your competition and how much goes in each month, so we won't put a date on them. Once the work is running, things can move fast. We just don't promise it, and you should be wary of anyone who does.
What we do commit to is six months to prove our value to your business, and an honest account of the work every month: what we did, what moved, and what we're doing next.
Low prices aren't always bad value, and high prices aren't always good. But some signs are worth checking before you sign anything.
Nobody controls Google. A guarantee usually means the agency has picked searches nobody makes, so they're easy to win.
“500 backlinks for £99” means links from sites built to sell links. They can do real harm to a site's standing.
If an agency can tell you what to do before it has looked at your market, your buyers and your competitors, it's selling a template.
You should be able to see, in plain language, what was done each month and what changed because of it.
A minimum term is reasonable. A long contract with no point to stop and judge the results isn't.
Get a free audit. We'll look at your site, how visible it is in search and AI answers, and what we'd fix first. Keep it whether you work with us or not.
More people now get answers from AI assistants and from the AI summaries at the top of Google. Being cited in those answers comes from the same work as ranking well: clear pages, useful answers, accurate facts about your business, and a reputation other sites confirm. It's good SEO, not a separate product, and it's included in every band.
AI answer. A summary at the top, citing a few sources. Clear, useful pages get cited.
Map results. Local businesses, drawn from Business Profiles and reviews.
Regular results. The pages ranked below. The same work earns a place in all three.
Illustration. Layouts vary by search.
It is when your buyers search for what you sell and you can serve the work it brings in. If very few people search for your service, other channels may serve you better, and we'll say so on the first call.
Six months. That's the time it takes to fully prove our value to your business.
Yes. Most clients start in one band and move as their priorities change, up or down.
No. All prices exclude VAT.
No. Nobody can, and anyone who does is promising something they don't control. We guarantee the work and an honest account of what it achieves.
No. It's included in every band, because it comes from the same work.
We ask about your business, your buyers and what you want more of, and we tell you plainly whether we think SEO is the right investment and which band would fit. Thirty minutes, no pitch deck.
You tell us your website, and we look at how visible it is in search and in AI answers, what's holding it back, and what we'd fix first. You get it back as a short report you can act on, with us or without us.
No. We're based in Buckinghamshire and work with businesses across the UK and beyond.
Book a 30 minute call and we'll look at where you are, what's worth doing, and what it would cost. If SEO isn't the right spend for you yet, we'll tell you.
Get a free audit. We'll look at your site, how visible it is in search and AI answers, and what we'd fix first. Keep it whether you work with us or not.
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