From brochure site to a £1.5M organic revenue line
Bay Aggregates supplies construction materials across the South West. Their website looked the part and earned almost nothing. This is how organic search became a measurable line on their revenue sheet.
Where they started
Bay Aggregates came to us with a brochure site: professional to look at, invisible in search, and disconnected from how the business actually won work. Enquiries arrived by referral and reputation, which had built the business. But the searches their commercial buyers made every week, for materials, suppliers and delivery to specific areas, were being answered by competitors. The site ranked on pages two and three for the terms that mattered: close enough to see the opportunity, far enough away to earn nothing from it.
What we did
Rebuilt the site around commercial search.
The new site was structured around what buyers actually search for: materials, applications and delivery areas, each with a page built to rank for it and convert from it. This is the approach behind our web design work.
Made the site fast and fully readable to search engines.
The technical foundations were rebuilt so search engines could reach, read and trust every page, with the behind-the-scenes markup that helps them understand exactly what each page offers. More on how we run this in technical SEO.
Wrote content that answers buyer questions.
Plain, useful pages answering the questions commercial buyers ask before they order, written to earn rankings and hold them. This is search-led content as we practise it.
Connected search to revenue.
Enquiry tracking that ties organic visits to quotes and orders, so the value of every ranking is measured in revenue, not visits. By month six, organic enquiries had overtaken referral leads.
“They built a site that is right on the money for us. The site immediately took off and has generated current business and loads of interest in our company. I recommend them wholeheartedly.”
Owner, Bay Aggregates. Partner since 2019.
The results
Tracked from search visit to enquiry to order: a measurable revenue line, not an estimate.
The commercial material and delivery terms moved from pages two and three to Page 1, an average gain of five positions.
Monthly clicks grew from 220 to 525 and impressions from 58,000 to 78,400 across the measured period, visibility compounding month on month.
The channel keeps growing because the foundations keep earning: rankings held and content extended, with every gain measured.
Want your website earning like this?
Every partnership here started with a straight conversation about what growth should look like. Get a free SEO audit of where your site stands, or book a short call and talk it through.
