Be the answer AI gives.
AI search optimisation for businesses that want to be named when buyers ask ChatGPT, Gemini, or Google AI. Generative engine optimisation, answer engine optimisation, and honest tracking of where you show up.
Coffee Lady: +229% clicks · Top 3 service keywords · AI-cited · 12 years in business
What AI search means for your business
More of your buyers now start with a question to an AI assistant instead of a list of links. Google answers with AI Overviews and AI Mode. ChatGPT, Gemini, Claude, Copilot, and Perplexity answer directly, in sentences. None of these systems invents its recommendations. Each one summarises the sources it has learned to trust, names a handful of businesses, and leaves the rest out of the conversation entirely.
That's the change that matters. Ranking on a page of results is only part of it now. What decides the outcome is whether the systems your buyers ask can find you, understand exactly what you do, and trust you enough to say your name.
AI search and SEO together
AI search is not a new product to buy. It is SEO done properly, reaching a wider set of places your buyers now look. The clear pages, sound structure, and earned authority that win search rankings are the same signals AI systems read when they decide who to cite. We run the work as one job with one set of foundations, the way our method has always framed it: easy for these systems to find, unmistakable about what you do, and trusted enough to be named.
AI search optimisation services
The work splits into three services, each with its own page, all delivered inside your SEO engagement.
Each platform sources its answers differently. Our guides to ChatGPT, Gemini, Claude, Copilot, and Perplexity explain how each one decides what to cite.
Answer engine optimisation (AEO).
Content built to be lifted as the answer: real questions, direct answers, in the formats assistants pull from.
Generative engine optimisation (GEO).
Making your business clearly understood and consistently described everywhere AI systems learn about you.
AI visibility tracking.
A monthly record of where you are named across the major platforms, how you are described, and what changed.
How the work runs
No mystery, no black box. Four steps, repeated until the answers include you.
Benchmark.
We ask the AI platforms the questions your buyers actually ask, and record which businesses get named, where you appear, and how you are described.
Foundations.
We make your pages easy for AI systems to read and lift: direct answers to real questions, clean organisation, plain language where it counts.
Authority.
We sharpen how your business is described across the web and earn mentions in the sources AI systems already trust.
Tracking.
We repeat the benchmark month after month, report the movement in plain English, and adjust the work as the platforms change.
AI search results
Coffee Lady's rebuild and the search work behind it delivered +229% clicks and Top 3 positions for the terms that matter, and the business is now AI-cited when buyers ask.
How do you know you are showing up in AI search?
We ask the assistants the questions your buyers ask, before the work and after it.
See how you show up in AI search
Run the free visibility check.
AI search questions answered
What is AI search optimisation?
AI search optimisation is the work of making your business the answer AI assistants give. When someone asks ChatGPT, Gemini, Google AI, Claude, Copilot, or Perplexity for a recommendation, those systems summarise sources they trust. The work covers how clearly your site explains what you do, how your pages are organised, and how often trusted places on the web mention you.
What are GEO and AEO?
GEO stands for generative engine optimisation, the work of being included in AI-generated answers. AEO stands for answer engine optimisation, the work of formatting content so it can be lifted directly as the answer. They overlap heavily, and both sit inside good SEO. We run each as its own service because each solves a distinct part of the same problem: being found, understood, and named.
Is AI search optimisation different from SEO?
No, it grows out of it. The clarity, structure, and authority that earn search rankings are the same signals AI systems read when they choose what to cite. What changes is where the result appears: a ranked page in one case, a named recommendation inside an answer in the other. Treating them as one job is why our AI search work sits inside SEO.
Can you get us cited by ChatGPT and Gemini?
We don't guarantee citations, because no one controls what an AI system chooses to cite. What we do is raise the likelihood: make your pages easy to read and lift, sharpen how your business is described across the web, and earn mentions in the places those systems trust. Our own clients have been cited in AI answers, and we track where you appear month by month.
How is AI-search visibility measured?
We put the questions your buyers ask to the AI platforms themselves, and record which businesses they name, how you are described, and which sources they cite. Repeating the same set of questions over time gives a clear picture of movement, and we also track the visits arriving from AI platforms. Reporting is plain: where you showed up, where you didn't, and what we're doing about it.
How long does AI search optimisation take?
Expect three to six months before the movement is meaningful. The underlying work of clearer pages, better structure, and earned authority starts compounding straight away, but AI systems refresh their sources on their own clock, so citations follow with a lag. The same foundations lift your ordinary search rankings while you wait, so none of the work sits idle.
Do we need AI search optimisation instead of SEO?
No. It is the same foundation reaching more places. Most buyers still use ordinary search, and a growing share now ask AI assistants; the work that wins one strengthens the other. We run AI search inside SEO because the foundations are shared: one engagement, one set of foundations, and a wider set of places your buyers can find you.
See how you show up in AI search
Run the free visibility check. Tell us your website and we'll look at how you appear across ChatGPT, Gemini, Google AI, and Perplexity, then send you a short, human-written note on what to fix. Or book a short call and talk it through.
