Generative engine optimisation that gets
your business named by AI
GEO services for businesses that want to be included when ChatGPT, Gemini, Google AI, and Perplexity answer their buyers' questions: entity clarity, earned authority, and honest tracking.
What generative engine optimisation is
Generative engine optimisation is the work of making your business one of the names AI systems give when someone asks a question you should be the answer to. Generative engines like ChatGPT, Gemini, and Perplexity don't rank pages the way Google's classic results do. They generate an answer by drawing on what they've learned and what they can retrieve, then name a handful of businesses they understand clearly and trust. GEO works on both halves of that: making your business unmistakably clear to machines (who you are, what you do, where you do it), and building the trusted mentions across the web that generative engines draw their confidence from. If a system can't resolve exactly what your business is, it won't risk naming you, and someone else gets the recommendation.
GEO builds on SEO
GEO isn't a replacement for SEO. It's built on top of it, and every serious practitioner in this field says the same. The clear content, sound structure, and earned authority that win search rankings are the raw material generative engines learn from. That's why our GEO work is delivered inside your SEO engagement as part of the AI search programme, one set of foundations reaching every place your buyers ask.
Where AI systems learn about you
Not only your website. Generative engines draw on the wider web: industry publications, directories, review platforms, community discussions, and video, alongside your own pages. That widens the work in a way classic SEO never demanded: how your business is talked about in the places your market actually gathers now shapes whether AI recommends you. We map which sources matter in your market and work on your presence in them deliberately.
What our GEO work covers
Entity clarity.
We make your business unambiguous to machines: consistent naming, clear descriptions of what you do, structured information that lets AI systems resolve exactly who you are without guessing.
How you are described across the web.
Generative engines learn from everything published about you. We audit how your business is currently described everywhere it appears, correct what disagrees, and sharpen what is vague.
Citation-worthy content.
AI systems draw on sources they can quote confidently: clear, factual, well-organised pages. We build and shape yours so a generative engine can lift from them without hesitation.
Earned authority.
Mentions in the publications and sources AI systems already trust raise the likelihood of being named. This is the same earned work behind our <a href="/services/digital-pr/">digital PR</a>, pointed at generative visibility.
AI visibility tracking.
We put your buyers' real questions to the platforms monthly, record which businesses get named and how you are described, and report the movement in plain English.
The results this work produces
How do you know your generative search work is working?
The engines have to understand you before they will reach for you.
See where you stand in AI search
Run the free visibility check: how you show up today across ChatGPT, Gemini, Google AI, and Perplexity, and what we would fix first.
GEO questions answered
What is generative engine optimisation?
Generative engine optimisation is the work of getting your business included and cited in AI-generated answers: the responses ChatGPT, Gemini, Google AI, and Perplexity give when buyers ask a question. It covers how clearly machines can understand your business, how consistently you are described across the web, and how often trusted sources mention you.
How is GEO different from SEO?
SEO earns positions in ranked search results; GEO earns inclusion in generated answers. The foundations are shared, which is why GEO builds on SEO rather than replacing it, but GEO adds work SEO never demanded: entity clarity for machines, consistency across every place you are described, and tracking of what AI systems actually say about you.
How is GEO different from AEO?
GEO is about your business being known and named by generative engines; AEO is about your content being lifted as the direct answer to a question. They overlap and reinforce each other, and most programmes run both. We keep them as separate services because they solve different halves of the same problem. /services/seo/ai-search/aeo/
Which platforms does GEO cover?
The generative engines your buyers actually use: ChatGPT, Gemini and Google's AI results, Claude, Copilot, and Perplexity. Each sources its answers differently, which is why we benchmark and track them individually rather than treating AI search as one thing.
Can you guarantee we will appear in AI answers?
No, and nobody honestly can, because no one controls what a generative engine chooses to say. What the work does is raise the likelihood systematically: clearer entity signals, stronger and more consistent descriptions, more mentions in trusted sources, all measured monthly so you can see the movement rather than take it on faith.
How is GEO measured?
By asking the platforms your buyers' real questions and recording the answers: which businesses are named, how yours is described, which sources are cited, and how that changes month by month. We also track the visits arriving from AI platforms. The reporting is plain: where you showed up, where you didn't, and what we're doing about it.
How long does GEO take to work?
Expect three to six months before movement is meaningful. The underlying clarity and authority work starts compounding immediately, but generative engines refresh what they know on their own schedules, so citations follow with a lag. The same work lifts your classic search performance in the meantime, so nothing sits idle.
See where you stand in AI search
Run the free visibility check: how you show up today across ChatGPT, Gemini, Google AI, and Perplexity, and what we would fix first. Or book a short call and talk it through.
