The Journal
of Proud.
Thinking out loud.

Half playbook, half receipts. The thinking, frameworks and field notes from the work we put our name on. Written by the founders, not by people billing for it.

How we fixed a slow WordPress site

A business moved its website onto our hosting, and the promise at the point of sale was speed. After the migration the scores hadn't improved much, and on a couple of measurements they'd gone the wrong way. Which tells you something useful straight away. Hosting sets the floor a site…

2 Aug 2026 · 10 min read

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