Guide Last reviewed July 2026
How does ChatGPT choose its sources?
This guide explains how those choices get made, in plain English, and what makes a website the kind of source ChatGPT reaches for.
Research worth citing
Original data, tests and plain-English guides from real client work and real campaigns. Nothing recycled, nothing invented: every asset here states where its numbers come from, and gets refreshed so it stays the current answer rather than a snapshot of an old one.
The State of B2B Distribution
Our annual report on how specialist distributors get found and sell online, built from our own client and campaign data alongside the sector's search behaviour. The first edition publishes when the underlying data is verified, and not a day before; that discipline is the whole point of this section.
Register interest
Ask for it now and the first edition reaches you before it reaches the page.
Not a valid address. An email needs an @ and a domain.
One address, for this report only.
What's in here
Reports
Annual and one-off sector studies built from our own data, each with its methodology stated in full.
Guides
Definitive, jargon-free explainers, starting with how each major AI engine chooses and cites its sources: ChatGPT, Gemini and Google AI, Claude, Copilot, and Perplexity. Each guide carries its last-reviewed date and is refreshed as the engines change, on the same address.
Data and benchmarks
Reference numbers kept current, so the figure you cite this year is still right next year.
Tools
Our free takeaways, the AI-search visibility check and the website teardown, surfaced here as working utilities.
Every asset, with its dates
No report has published yet. The State of B2B Distribution publishes when its underlying data is verified, and you can register interest for it above.
Guide Last reviewed July 2026
How do you show up in Google’s AI answers?
This guide explains how Google's AI features choose their sources and what that means for your website, in plain English.
Guide Last reviewed July 2026
Does Claude cite sources, and can you be one?
This guide explains how those sources get chosen, where an SME can realistically earn a place, and what to do about it, in plain…
Guide Last reviewed July 2026
What about Copilot and Bing?
This guide explains those rules in plain English and what they mean for your website.
Guide Last reviewed July 2026
How does Perplexity decide who to cite?
This guide explains how Perplexity's citations work and what earns one, in plain English.
Guide Last reviewed July 2026
How do we keep this research current?
Everything published in this section is built to be quoted: by a business owner making a decision, by a journalist needing a…
Tool Free
AI-search visibility check
When your buyers ask ChatGPT, Gemini, Google AI or Perplexity who to use, somebody gets named. This check tells you whether it's…
Tool Free
Website teardown
Redesign, rebuild, or five fixes you could ship next week. Tell us your address and we'll tell you which, in plain English, free.
Where the numbers come from
Every report states its methodology on the page: dataset size, time window, sources, and what was anonymised. Guides name their sources inline, link them, and list them in full at the foot with the dates that matter: when a study was published, and when we last verified the claim still stands. Authors are named, dates are declared, and when something is our opinion rather than our data, it says so. Every source and claim in this section is re-verified on a quarterly review; how we keep this current sets the whole process out in full. Transparency is what makes a number safe to quote, and being quoted is this section's job.
Get the next report first
New research lands here first, then goes out by email to the people who asked for it. One address, no mailing-list tricks, unsubscribe any time.
Not a valid address. An email needs an @ and a domain.
Research only. No newsletter, and nothing else sent to this address.
Register interest
Ask for it now and the first edition reaches you before it reaches the page.
Get the next report first
New research lands here first, then goes out by email to the people who asked for it. One address, no mailing-list tricks, unsubscribe any time.
