How long does SEO take to work?

Expect directional movement in two to three months, meaningful commercial movement around six, and the curve getting serious between nine and twelve. The part most agencies skip: the early months are the investment and the later ones are the compounding, which is why our average partner triples organic revenue inside eighteen months. We set that timeline with you on day one, so progress is measured against a plan, not a hope.

Is SEO still worth it in 2026 with AI Overviews and ChatGPT?

Yes, more than before, and the goal has simply moved from rankings to presence. Buyers now find you through Google and through AI answers, and those systems do not invent recommendations, they summarise the content, authority and structure that SEO produces. So SEO now decides whether AI names you or a competitor. Same foundation, a wider set of places your buyers actually look.

What are GEO and AEO, and do we need them instead of SEO?

They are new names for being the source an answer engine trusts, and Google's own guidance calls it still SEO. We do not sell it as a separate product because it is not one. It is the authority, structure and clarity work already inside the SEO programme. You do not need another vendor or another invoice, you need the work done properly once.

Should we hire someone in house or use an agency?

Hire in house and you get one person's range of skill. Work with us and the same budget buys a bench: strategy, data analysis, research, large datasets you would otherwise license, senior writers, and technical people who actually fix the schema and the site, not just flag it in a report. SEO that works is technical, editorial and authority work at once, so one role rarely covers it. Bring it in house when volume justifies a whole team. Until then the agency stack is more capability per pound, and we will tell you plainly when that flips.

What is included in the monthly SEO work?

Technical foundations, topical authority mapping, senior written content, earned authority and an in person monthly review. The mix moves with the plan, the seniority does not: the people doing the work are the people you met, never junior swap outs. You always know what was done, why, and what it moved, in a review you sit in, not a dashboard you ignore.

Can you guarantee we will rank number one?

No, and you should be wary of anyone who does. Google itself calls guaranteed rankings a red flag, because the algorithm is not ours to promise. What we do guarantee is the quality and consistency of the work, senior people, monthly reporting against agreed targets and full visibility into every move. We would rather earn rankings that hold than promise ones that collapse.

Do you do paid search or PPC as well?

No, not as a standalone service, and that focus is the point. Paid search is a separate discipline with its own specialists. We stay on the organic and authority side where we are strongest and create the most durable value, and when a campaign needs paid we will say so and help you brief the right people. You get our best work, not our adequate work.

What happens if it is not working?

You have a break clause at month six, no questions and no exit fee, written in from the start. We have used it twice in twelve years, and both times we agreed the fit was wrong before the partner did. A partnership only works while the numbers are genuinely moving, and we hold ourselves to that, not to a contract.

Copywriting that explains,
persuades and gets found

We are a copywriting agency writing words that work: clear for your buyers, persuasive where it counts, and built for the ways people search.

What professional copywriting does for your business

Most buyers meet your words before they meet you. What your pages say, and how clearly they say it, decides whether a visitor understands what you offer, believes you can deliver it, and takes the next step. Good copy also does a second job. The same clear, useful writing that persuades a buyer is exactly what search engines rank and AI assistants cite. Written properly, every page works twice: it convinces the person reading it, and it earns the visibility that brings the next one. That's how we write, page by page, for businesses selling in one town and businesses selling in four languages.

Our copywriting services

Website copy.

Every page of your site, written to convert and to be found, with a clear next step on each one.

Articles and guides.

Content that answers what your buyers actually ask, builds your authority, and keeps earning after it is published.

A hand pressing a wooden block onto metal letterpress type locked in a press bed

Product and ecommerce copy.

Descriptions that sell, at catalogue scale, in any language you trade in.

Brand voice and messaging.

How your business sounds, defined, documented and kept consistent everywhere you speak.

Copywriting and search together

Before we write a word, we learn how your buyers actually search: the questions they ask, the terms they use, the answers they need. The copy is then written around that reality and structured so search engines and AI assistants can read, understand and cite it. Words and visibility are one piece of work, which is why our copywriting and SEO services run hand in hand.

How our copywriting process works

Stage one of five

What does the business need to say?

We learn what you offer, who buys it, and why they choose you.

Two warehouse workers under racking, one reading from a paper docket while the other speaks into a two-way radio

What clients say

The words behind a content library that became a client's growth engine.

How do you know your new copy is working?

Words get judged commercially. Same page, same traffic, different result.

People read past the first line Visitors staying long enough to understand the offer

More of them act Readers taking the step the page was written for

Fewer wrong-fit enquiries Less time spent on conversations you cannot help with

They use your words back at you Buyers describing what you do the way the page described it

Talk to us about your copy

If your words are underselling your business, the fix starts with a conversation about what you need them to do.

Dark wooden chess pieces in raking light, the king standing tallest

Copywriting questions answered

What do copywriting services include?

Ours cover website copy, articles and guides, product and ecommerce descriptions, and the brand voice work that keeps everything consistent. Each engagement is shaped around what your business needs to say and where it needs to be found.

What makes good website copy?

Good website copy is clear before it is clever. It explains what you offer in your buyer's language, answers their questions, shows proof, and makes the next step obvious. Written that way, it persuades people and performs in search at the same time.

How does copywriting help SEO?

Search engines and AI assistants rank and cite content that answers real questions clearly. Copywriting built around how your buyers search, and structured so machines can read it, is one of the strongest inputs SEO has. We write every page with both audiences in mind.

Can you write in our tone of voice?

Yes. We learn how your business speaks, or help you define it if it has never been written down, and every piece is written and refined with you until it sounds like you at your best. The voice work is documented so it stays consistent.

How long does copywriting take?

It depends on scope: every project starts with a page plan and a timeline agreed before writing begins, so you know exactly what arrives and when. Larger sites and catalogues run to a planned schedule, and nothing is rushed past the standard the work deserves.

Talk to us about your copy

If your words are underselling your business, the fix starts with a conversation about what you need them to do. Or start a project and bring us the pages.

Growth disciplines

Growth disciplines

Copywriting that explains,
persuades and gets found

What professional copywriting does for your business