How Toit Fishing built international search authority in four languages
A precision-engineered product range, now sold through a digital experience with the same structural discipline as the equipment itself, across English, French, Spanish and Portuguese.
Who Toit Fishing are
Toit Fishing makes premium fishing equipment for an international audience of serious anglers. Its authority in the category was earned through engineering. Partner since 2022, four years across two distinct businesses.
Where the work started
The digital storefront didn't yet read the way the product does. Multi-language support was limited, international fulfilment was handled manually, the knowledge content that serious anglers rely on was underdeveloped and search authority was domestic only. The storefront needed to be structured, credible and able to scale across languages and currencies while keeping the craft signal intact.
Baseline, discovery audit
What we did
Multi-language commerce from the ground up
English, French, Spanish and Portuguese were built into the platform from the start rather than bolted on. Currency, shipping and content all flow through the same structure, so one platform delivers four complete experiences. This is international SEO built into the architecture, not added after it.
four languages, multi-currency, translation flow, locale routing
Real-time international fulfilment
Live shipping calculations were integrated with international carriers, so the customer sees accurate cost and timing at checkout and the team sees the same numbers in fulfilment. This is ecommerce web design doing operational work.
carrier integration, real-time rates, customs flow, tracking
A knowledge library for the trade
A searchable library of fishing knots and techniques, built as a genuine reference for serious anglers and structured for search. Authority compounds because the structure does. This is search-led content as we practise it.
knots library, technique guides, search structure, editorial cadence
Editorial aligned to the engineering
Long-form technical content built around the product philosophy: materials, design decisions and the craft of fishing equipment.
editorial framework, technical content, authority pieces, internal links
Evidence
Evidence
“Proud Brands built two websites for me across two businesses. Taking my site global in 4 languages with four currencies has been amazing.”
Warren Du'Toit, Founder, Toit Fishing. Partner since 2022.
The results
A single page in the knots library grew from 46 clicks to 248, a 439% rise that proves the structured-content approach.
Click-through rate rose 34%, from 1.93% to 2.58%, on fewer, better-matched impressions.
Four languages are live on one platform, and the partnership now spans two businesses over four years.
Average mobile position improved from 11.1 to 8.2 and desktop from 21.8 to 13.9 over the same six-month comparison.
See what this would look like for your business
Premium products deserve structure that matches the craft, in every language your buyers use. A 30 minute call before any work starts, or begin with the free website teardown.
