How Radley Windows & Doors reached the buyers who did not know their name yet
A trusted Aylesbury home improvement name, now visible in the searches homeowners type before they know which brand to ask for.
Who Radley Windows & Doors are
Radley supplies and installs windows, doors and conservatories in the Aylesbury home improvement market, with a showroom and a reputation built locally. Partner since 2025.
Where the work started
Branded search ranked. Non-branded search did not. Composite doors, uPVC windows and bifold installations were served in search by competitors ranking above Radley on the queries homeowners type before they know a brand name. More than 351,500 annual non-branded impressions sat at page two or beyond, latent demand that wasn't converting.
Baseline, previous six months, Search Console
What we did
Architecture rebuilt around local intent
A full technical audit and information architecture restructure. Every product category was given a dedicated, crawlable landing page optimised for its Aylesbury service combination, with structured data rebuilt and indexation cleaned up. This is the foundation layer of technical SEO.
technical audit, architecture rebuild, structured data, crawl and indexation
Pages for the searches that drive enquiries
Conversion-ready landing pages for the high-value non-branded queries: composite doors, uPVC windows, bifold doors and front doors in Aylesbury. Each built for visual trust and a clear route to a quote.
local intent pages, quote calls to action, visual trust, service depth
Content and authority, pillar to product
Content pillars around conservatory installation, window replacement and home improvement decision guides, with an internal linking structure that pushes authority down to the product pages where it converts. This is search-led content doing commercial work.
content pillars, decision guides, internal linking, authority distribution
The local pack, reinforced
Google Business Profile optimised, local citations structured and local business and product structured data implemented, so the technical signals catch up with the on-the-ground reputation. This is local SEO as we practise it.
Google Business Profile, citations, local structured data, review architecture
Evidence
Evidence
“The results speak for themselves. We were already well-known locally, but Proud Brands helped us reach the customers who didn't know our name yet. The enquiries we're getting now are from people searching for exactly what we offer.”
Nathan Ing, Owner, Radley Windows & Doors. Partner since 2025.
The results
Average mobile position improved from 32.18 to 21.14 and desktop from 36.46 to 25.35, eleven places on each device in six months.
Clicks rose 6.2%, from 2,485 to 2,639, and compound as the positions hold.
The site earned 188K impressions across the six-month window.
Mobile now leads every device, with 1,516 mobile clicks against 1,011 on desktop, confirming mobile-first local search as the priority channel.
See what this would look like for your business
If you rank for your name and little else, the demand is already there and reachable. A 30 minute call before any work starts, or begin with the free SEO audit.
