Pillar 01 · Visibility Local SEO · GBP · Content · Architecture Engagement · 12 months + · 2025 onwards

Radley
Windows & Doors.

A locally-known name with strong branded traffic, almost no presence in the searches that matter to people who do not know them yet. Now they do.

MOBILE POSITION −34%
DESKTOP POSITION −30%
CLICK GROWTH +6%
IMPRESSIONS · 6mo 188K
BIGGEST GAIN Mobile
Where they startedSection 02

Strong locally. Invisible to anyone searching without their name.

Radley were already trusted in the Aylesbury home improvement market. Branded search ranked. Non-branded search did not. Composite doors, uPVC windows, and bifold installations were all served by competitors that ranked above them on the queries homeowners typed before they knew which brand to ask for.

The opportunity was the 351,500+ annual non-branded impressions sitting at page 2 or worse. Latent demand, none of it converting.

What we did.

Four pillars · phased delivery Audit → Local intent → Authority → GBP
01 Technical SEO Discovery

Architecture rebuilt around local intent.

Full technical audit and IA restructure. Every product category given a dedicated, crawlable landing page optimised for Aylesbury and service combinations. Schema rebuilt. Indexation cleaned up.

Tech audit IA rebuild Schema Crawl + indexation
02 Local intent pages Build

Pages for the searches that drive enquiries.

Conversion-ready landing pages for high-value non-branded queries: composite doors Aylesbury, uPVC windows Aylesbury, bifold doors Aylesbury, front doors Aylesbury. Each built for visual trust and clear quote CTAs.

Local pages Quote CTAs Visual trust Service depth
03 Content & authority Compound

Authority distributed pillar to product.

Content pillars built around conservatory installations, window replacement, and home improvement decision guides. Internal linking architecture pushes domain authority down to product-level pages where it converts.

Content pillars Decision guides Internal linking Authority distribution
04 Local pack & GBP Ongoing

Existing local dominance, reinforced.

Google Business Profile optimised, local citations structured, and local-business + product schema implemented. Technical signals catch up with the on-the-ground reputation.

GBP Citations Local schema Review architecture

The evidence.

Same component, two flavours Data when the story is in the numbers. Design when it's in the work itself. One, the other, or both.
Evidence A · Data Position lift · 6-month comparison
Search Console · last 6mo vs previous 6mo
The story is positions, not click volume. Eleven places gained on mobile and desktop in six months. Latent non-branded demand now reachable.
−34% MOBILE POSITION
−30% DESKTOP POSITION
+6.2% CLICKS · 6mo
Evidence B · Design Local intent pages + Map Pack
Aylesbury home improvement
Radley Aylesbury homepage. Premium Windows, Doors & Conservatories in Aylesbury
Homepage · trust signals + showroom address surfaced above the fold
Radley uPVC windows landing page. Handcrafted Evolution uPVC Windows Aylesbury
Local intent page · "uPVC Windows Aylesbury" built for non-branded search
Google Map Pack showing Radley Aylesbury alongside HD Windows and Premier Windows for the Aylesbury double-glazing query
Google Map Pack · Radley competing in the local 3-pack for double-glazing queries
Homepage, local intent landing page, and live Map Pack proof
“
The results speak for themselves. We were already well-known locally, but Proud Brands helped us reach the customers who didn't know our name yet. The enquiries we're getting now are from people searching for exactly what we offer.
Nathan Ing Owner
Radley Windows & Doors Partner since 2025

The results.

Numbers, plus the wins that don't fit a number Local SEO that lifts the rankings, not the spend
MOBILE POSITION −34% Mobile average position from 32.18 to 21.14. Eleven places better in six months.
DESKTOP POSITION −30% Desktop average position from 36.46 to 25.35. Eleven places, same window.
CLICKS +6.2% 2,485 to 2,639 over six months. Modest, but compounding as positions hold.
NON-BRAND DISCOVERY Latent demand now reachable Pages that sat invisible at position 30+ now within Page 2 striking distance. The runway is built.
MOBILE INTENT Mobile leads every device 1,516 mobile clicks (vs 1,011 desktop). Mobile-first local search is the priority channel.
POSITION HOLD Top 3 within reach High-value local terms now in striking distance of position 1–3. Compounding ahead.

More partners.

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Pillar 03 · Trust

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A country inn whose food, rooms, and setting were already excellent. The website was not. We rebuilt the digital experience to

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Ready to be found locally?

Local SEO that catches the searches before they reach a competitor. A 30 minute call before any work starts. Sean takes the call.

Book the call→ See more partners→
Reply within 1 working day · Aylesbury, UK