Pillar 03 · Trust Brand · Web · Booking · Photography Engagement · 8 months · ongoing · 2025 onwards

The Peacock
Country Inn.

A country inn whose food, rooms, and setting were already excellent. The website was not. We rebuilt the digital experience to sell the experience, not describe it.

AUDIENCE Stay · Dine · Meet
BOOKING Guestline (Rezlynx)
CONTENT Bespoke video + photo
SEO Local + destination
CMS WordPress
Where they startedSection 02

A great inn, with a digital presence that did not sell what it was.

The Peacock Country Inn had every advantage a hospitality brand could hope for. Food worth driving for, rooms worth staying in, a setting worth photographing. The website did not show any of that. Guests arrived having read text. They should have arrived hungry, curious, and confident.

The website needed to make people feel hungry, curious, and confident before they ever arrived.

What we did.

Four pillars · phased delivery Identity → Architecture → Build → Capture
01 Identity refinement Discovery

A refined visual hierarchy around the existing logo.

Colour palette, typography, and visual hierarchy refined around the existing mark. The brand kept its character and gained the discipline it was missing.

Palette Type system Hierarchy Application rules
02 Architecture & UX Design

Pages structured around guest intent.

Stay, dine, meet, explore. Each audience gets their own clear path to the action they came to take. Booking and table reservations both surface fast.

Audience IA Stay path Dine path Meeting / events
03 Build & integration Systems

Bookings wired in. Internal team in control.

WordPress build with flexible content management for the team. Guestline (Rezlynx) integration for direct bookings. Email capture and analytics so the marketing surface earns its keep.

WordPress build Guestline integration Mailchimp GA + tracking
04 Photography & video Capture

Bespoke photo and film for the inn.

Coordinated photography and videography sessions to give the website real material to work with. Food, rooms, setting, and atmosphere captured at a standard the inn deserves.

Hero photography Food + room shoots Video edit Asset library

The evidence.

Same component, two flavours Data when the story is in the numbers. Design when it's in the work itself. One, the other, or both.
Evidence A · Design Hero · dining · rooms
Hospitality website + bespoke photography
The Peacock Country Inn homepage hero. Country Inn for Dining and Stays, with a plated pie in the dining room
Homepage · "Country Inn for Dining and Stays" with bespoke food photography
The Peacock Country Inn afternoon tea page. Vintage china teapot and afternoon tea spread
Dining · afternoon tea, photographed on-site
The Peacock Country Inn Double Room page. Light-filled bedroom with countryside view
Stay · room template, full-bleed natural light
Homepage, dining, and rooms. Photography that earns its keep
“
The new website finally reflects what The Peacock Country Inn is about. It gives guests confidence, showcases our food and rooms properly, and supports both our local and destination business. It's become a genuine part of how we grow, not just something we maintain.
Emma Saville Owner
The Peacock Country Inn Partner since 2025

The results.

Numbers, plus the wins that don't fit a number A digital surface that earns its keep
POSITIONING Local dining and destination stays separated Each audience now has a clear path to the action they came for.
BOOKINGS Faster with less friction Reduced booking friction for both rooms and tables.
PERCEPTION Digital matches the on-site quality Brand perception aligned with what guests actually experience.
SEO FOUNDATION Built for local + leisure Dual-strategy foundation for nearby diners and Chilterns visitors.
CONTENT CONTROL Team-managed specials and events Internal team can update menus, events, and specials without dev involvement.

More partners.

All work →
Pillar 01 · Visibility

Coffee Lady.

A trusted commercial coffee brand with traffic that wasn't built around how commercial buyers actually search. Now it

SEO · Architecture · CRO · AI Surface→
Pillar 02 · Clarity

Anglers Resource.

The exclusive Fuji distributor in the Americas, with twenty-plus years of authority and an operational stack that did not match it. We rebuilt the…

Brand · Platform · Ops · CRM→

Ready to turn your website into a revenue asset?

Hospitality websites should sell the experience, not just describe it. A 30 minute call before any work starts. Sean takes the call.

Start the conversation→ See more partners→
Reply within 1 working day · Aylesbury, UK