The Coffee Lady is a specialist coffee machine sales and service business founded by Jan, a seasoned industry expert with over twenty years of experience. She came to Proud Brands through a local business network looking to transform her passion into a dependable, scalable income stream.
Jan had the expertise but lacked the digital presence to match it. Her website was unreliable, the brand looked dated, and she wasn’t appearing in search results for the equipment she sold or serviced. She needed to look established, attract the right traffic, and convert interest into real business.
New Pages
SEO Improvement
Happy Customer
Proud Brands delivered a full digital reset designed to generate organic revenue and long-term growth:
The digital transformation delivered exceptional results for this single-person business:
#1 Google rankings across major coffee machine search terms, both on traditional and AI search engines.
Significant increase in consultation and service inquiries
Expanded market reach into national and international sales
The project fully pays for itself through new business generated, leading to more investment in growth and improvement.
Proud Brands remains a long-term partner, refining SEO, conversion strategy, and business development efforts. The Coffee Lady continues to grow sustainably — proof that when strategy, creativity, and technology align, organic revenue follows naturally.
I met Sean & Elizabeth from Proud Brands at a Business Buzz networking event. They listened to my challenges and provided guidance before we officially began working together. Their first mood board perfectly captured my vision—they truly understood my business and created an excellent website for Coffee Lady with consistent branding. We also updated our email and web address for better consistency. For nearly two years, Proud Brands has managed our website, significantly improving our SEO and Google performance. They've also helped with business cards, banners, and leaflets to maintain our brand identity. Sean and Elizabeth are always available for support, and we have regular Zoom meetings where they explain their process in terms I can understand. I'm delighted with the transformation from a problematic website to a professional online presence. Thank you, Proud Brands!
