01 · Audit
What's working and what isn't
A short, brutal audit of where the current brand is doing the heavy lifting and where it's holding the work back. Pictures, not adjectives.
Discipline 02 · Project
Identity that survives
the handover.
Look, voice, system. Everything the room sees. Built as a kit of parts that's as easy to extend as it is to launch with. Written for the people who'll run it after we're gone.
What's in the kit.
02 · Naming
Names, lockups, sub-brands
Where naming is in scope: trademark-cleared shortlists, founder workshops, the unromantic working method we use on every brief.
03 · Mark
Logo + lockups + variations
Primary mark, lockups for landscape and portrait, monochrome and reversed-out variants, favicons and app icons. All built once, exported for every surface.
04 · System
Colour, type, grid, photography
A coherent visual system, not a moodboard. Every token has a name, a value, and a documented use case. Designers can extend it without asking.
05 · Voice
Tone + verbal identity
The way the brand sounds, with examples. Headlines, body, microcopy, error messages, out-of-office replies. The full surface, not just the homepage.
06 · Guidelines
Documented for survival
A guidelines document the team can actually use. And a Figma file with every component pre-built and named. Not a 60-page PDF nobody opens.
Common questions.
Do you do partial rebrands?
Yes. About a third of our brand work is targeted. Refresh the wordmark, fix the colour system, rewrite voice without redrawing the logo. We'll tell you on the first call which version makes sense.
How many rounds of revisions?
We don't run rounds. We run a small number of senior conversations, work through them, and ship. If we get to a third 'round' on a single decision, the brief was wrong and we re-open it instead of pretending.
Do you handle trademark searches?
Preliminary clearance yes (UK + EU databases, Google, ICANN, social handles). Full legal trademark filing. We hand off to a legal partner we work with regularly. We name them on the kick-off call.
Will you work with our existing brand designer?
Often, yes. Especially when the issue is system, not mark. We'll happily bring discipline and documentation to a brand someone else drew.
What if it isn't working?
Fixed-fee project, so the financial risk is bounded. We've never had a brand engagement end in a write-off. But the contract has a kill clause at the design-direction milestone for both sides.
Brand feeling tired?
Free thirty minute call. Both founders on the line. We'll tell you whether you need a refresh, a rebuild, or to leave it alone. And which of those is honest about the brief.
Book the call →