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We OptimiseSupporting Enterprise-Level Client Portfolio

Client Snapshot

We Optimise (formerly White Label RM) is an international recruitment marketing company specialising in optimising large-volume recruitment advertising spend for enterprise clients. Operating across the UK, Singapore, and Germany, they serve major corporations including Amazon and Liberty Global, helping them recruit hundreds of thousands of employees efficiently. Despite handling enterprise-level clients, they maintain a lean, specialised team structure. The company wanted to pursue comprehensive rebranding, including a name change and complete website redesign

We Optimise

What we did
  • Web Design
  • Branding
  • Web Development
How it worked

20% increase in early decision applicants.

The Challenge

Following their leadership reorganisation, We Optimise faced the delicate task of redefining their market position and brand identity without losing the equity they had built in their client relationships. They needed to:

  • Evaluate whether their existing name effectively communicated their value proposition
  • Develop a visual identity that clearly articulated their specialisation in recruitment spend optimisation
  • Create a brand presence that projected enterprise-level capability of a small and profoundly capable team.
  • Ensure their digital presence reflected the sophisticated data-driven approach they bring to recruitment marketing

The central challenge was crafting an identity that literally “said what it did on the tin” while maintaining the professional gravitas needed when working with multinational corporations entrusting them with substantial recruitment budgets.

200

UI UX Design

3

Design Files

1

Custom CMS

Our Approach

We implemented a comprehensive brand evaluation and development strategy:

  • Name Exploration Workshop – Conducted a thorough “name ceremony” and strategic analysis of potential alternative names, providing detailed rationales and market implications for each option
  • Brand Consultation – Presented various naming options with corresponding backstories and potential market positioning, ultimately supporting their decision to take “We Optimise” as their brand name
  • Dual-Logo System Development – Created two complementary logo variations to provide flexibility across different application contexts while maintaining brand cohesion
  • Enterprise Website Development – Built a high-performance WordPress website hosted on Cloudflare’s enterprise platform, designed to showcase their data-driven approach and results
  • Brand Confidence Strategy – Developed visual and verbal brand elements specifically designed to instill confidence in potential enterprise clients about the capabilities of We Optimise

Results & ROI

The rebranding and digital transformation successfully repositioned We Optimise in the market:

Brand Clarity:

The refined brand identity now clearly communicates their core value proposition of optimisation, with visual elements that reinforce their data-driven methodology

Enterprise Perception:

Despite their lean team structure, their new branding and website projects the enterprise-level capability necessary when handling major recruitment campaigns

Technical Performance:

The Cloudflare-hosted WordPress implementation delivers exceptional speed and reliability, reflecting the efficiency they promise to bring to clients’ recruitment processes

Ongoing Partnership:

Following the successful rebrand, we’ve established an ongoing collaboration with their marketing team, implementing SEO strategies and content development to further build brand credibility and visibility

This case study demonstrates how strategic branding can help a specialised service provider effectively communicate their value proposition while projecting the capability and confidence necessary to serve enterprise-level clients.

Proud Brands helped us with our re-brand and the creation of our new website. They made sure our likes and dislikes were understood at each stage and did not proceed until we were completely happy. Sean and Elizabeth kept us updated on next steps and accommodated any unexpected requests. The whole process was really good fun and easy, we would highly recommend their services!

Sonya Everett~Director, We Optimise

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All Journeys Start With A Decision

We would love to hear your vision and plan for your business.

Get In Touch

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