The Hiring ServiceRecruitment Website and Branding

Client Snapshot

The Hiring Service is a recruitment agency founded by Sam. Specialising in logistics, driving, and construction industries, this growing small business needed comprehensive digital support to establish its market presence. They came to us through a client referral, seeking brand development, website creation, and CRM integration to support their expansion without creating operational bottlenecks.

The Hiring Service

What we did
  • Web Development
  • Web Design
  • Branding
How it worked

70% Uptick in completed applicant forms

The Challenge

As a startup recruitment agency, The Hiring Service faced the significant challenge of establishing an entirely new brand identity in a competitive market. While starting with a brand that has no assets offered creative freedom, it also meant building recognition and trust from the ground up. They needed:

  • A distinctive brand identity that would communicate positive employment outcomes rather than just the hiring process
  • A professional digital presence that could compete with established recruitment agencies
  • Streamlined backend systems that could efficiently handle complex application processes
  • Mobile-optimised solutions for their target candidates, many of whom primarily use smartphones rather than computers
  • A foundation that could scale with their anticipated growth without requiring complete overhauls

1

Amazing Brand Designed

20

Design Files

100s

Of Applicants

Our Approach

We implemented a comprehensive digital foundation strategy:

  • Market Research & Competitive Analysis – Conducted thorough research across the recruitment sector to understand competitor value propositions, visual identities, and market positioning to ensure The Hiring Service would stand out
  • Comprehensive Brand Development – Created a complete brand framework including logo design, typography, colour palette, and visual elements that effectively communicated their focus on positive employment outcomes
  • Technical Integration – Built a WordPress website with custom integration to Bullhorn CRM using Gravity Forms to create seamless data flow between candidate applications and their recruitment database
  • Mobile-First Application Process – Developed a sophisticated yet user-friendly mobile application system capable of handling complex document uploads, ID verification, and licence checks with DVLA communication
  • Scalable Foundation – Implemented all systems with growth in mind, ensuring their digital infrastructure could expand alongside their business without requiring wholesale replacement

Results & ROI

The digital transformation positioned The Hiring Service for immediate success and long-term growth:

Strong Brand Presence:

The distinctive brand identity immediately established them as a professional presence in the recruitment space, helping them compete with more established agencies

Technical Efficiency:

The CRM integration and automated application processes significantly reduced administrative workload, allowing the team to focus on candidate placement rather than paperwork

Mobile optimisation:

The mobile-first approach proved particularly valuable for their target market in logistics and construction, where candidates often apply exclusively via smartphones. Their website achieved exceptional page load speeds and strong user engagement rates, contributing to higher application completion rates

This case study demonstrates how thoughtful digital strategy can help a startup compete effectively against established players by focusing on the specific needs of their target market and implementing systems that scale with growth.

Excellent service, Proud Brands built and designed my website and I could not be happier with the results. I also use Proud Brands on a monthly subscription to deal and update my website etc. Cannot fault their service.

Sam Robinson~Owner

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