01 · Foundations
Audience interviews
8–12 customer conversations, transcribed, segmented. The decisions you're making get tested against words real people used.
Discipline 01 · Sprint or retained
Strategy that the doing
answers to.
The thinking that precedes every other discipline. Positioning, audience, proposition, channel mix, KPIs that aren't lying to you. Written down, defended, and revisited every quarter.
What we actually do.
02 · Position
Proposition + differentiation
What you sell, who it's for, why you and not them. One sentence the founders can defend at a dinner party without flinching.
03 · Channels
Where to be. And not
A defensible channel mix with budgets and bets. The unfashionable answer is usually fewer channels, done properly.
04 · Metrics
KPIs that survive a CFO
Numbers that move with the business, not the dashboard. Every metric we choose has a clear path to revenue or a clear flag if it stops mattering.
05 · Competitors
Positioning gap analysis
Where the room is loud and where it's quiet. The opportunities are nearly always in the quiet spots. We map them.
06 · Roadmap
A 12-month plan
Quarter by quarter, with names against deliverables. Reviewed at every quarter. What worked stays, what didn't gets killed publicly.
Common questions.
How is this different from a brand strategy session?
Brand strategy answers "who are we?". Marketing strategy answers "what do we do about it?". They feed each other; we usually run them as a paired sprint, but the marketing version is more operational. Channel decisions, budgets, calendars.
Do we have to take a retainer afterwards?
No. About half our strategy clients choose to. The other half take the document and run it in-house, and that's a perfectly good outcome. We just want the thinking to be done well, by whoever's doing it.
Will you ghostwrite an internal pitch deck?
Yes. Final-deliverable decks for board / leadership presentations are included. We've sat in a few of those rooms ourselves.
What's the smallest engagement?
Starting at £4,800 + VAT. Two week positioning sprint, two interviews and a doc. We will not do less than that because the interviews are the work.
What if we're pre-revenue?
Probably not the right fit yet. We're best when there's already enough customer behaviour to interrogate. Pre-revenue is generally where you should still be having scrappy conversations, not paying for ours.
Want a second pair of eyes on your strategy?
Thirty minutes, free. We will tell you where the strategy is honest and where it's wishful. And you'll get a one-page note whether or not we work together.
Book the call →