Pillar 02 · Clarity Ecommerce · Multi-language · Knowledge architecture Engagement · 4 years · ongoing · 2022 onwards · two builds, two businesses

Toit
Fishing.

A premium engineered product, sold internationally, served by a digital experience that did not match the engineering. Now the structure matches the craft.

CTR UPLIFT +34%
MOBILE POSITION −26%
DESKTOP POSITION −36%
LANGUAGES EN · FR · ES · PT
KNOTS PAGE +439%
Where they startedSection 02

A precision-engineered product needed a digital experience engineered to match.

Toit Fishing make premium fishing equipment for an international audience. Authority in the category was earned through engineering, not marketing volume. The digital storefront needed to read the same way: structured, credible, and built to scale across languages and currencies without losing the craft signal.

Authority is built through structure, not volume.

What we did.

Four pillars · phased delivery Architecture → Build → Authority → Scale
01 Multi-language deployment Build

Four languages, one experience.

English, French, Spanish, and Portuguese translation architecture built into the platform from the start, not bolted on. Currency, shipping, and content all flow through the same structure.

EN/FR/ES/PT Multi-currency Translation flow Locale routing
02 API shipping integration Systems

Real-time international fulfilment.

Live shipping calculations integrated with international carriers. The customer sees accurate cost and timing at checkout. The team sees accurate cost and timing in fulfilment.

Carrier integration Real-time rates Customs flow Tracking
03 Fishing library Authority

A structured knowledge architecture for the trade.

Searchable library of fishing knots and techniques. Built for search dominance and as a reference for serious anglers. Authority compounds because the structure does.

Knots library Technique guides Search structure Editorial cadence
04 Fish Tech blog Compound

Editorial aligned to the engineering.

Technical authority content built around product philosophy. Not lifestyle filler. Long-form pieces on materials, design decisions, and the craft of fishing equipment.

Editorial framework Technical content Authority pieces Internal links

The evidence.

Same component, two flavours Data when the story is in the numbers. Design when it's in the work itself. One, the other, or both.
Evidence A · Design Multi-language commerce · knowledge architecture
Two builds, four languages, one structure
Toit Fishing homepage. Say hello to the world's best rigging tools, with a fan of branded fishing pliers
Homepage · brand statement and the world's best rigging tools
Toit Fishing knots library. Nœud de cravate page rendered in French with rating, pros and cons
Knots library · the same structured page rendered in French (FR · EN · ES · PT)
Toit Fish Tech blog post. The Two Sides of the Net: The Sustainability of Commercial Fishing in Oman
Fish Tech blog · long-form technical authority, not lifestyle filler
Toit Fishing shop page. Premium pliers and rigging tools with multi-currency pricing
Shop · multi-currency commerce, premium-tool catalogue
Storefront, multilingual knots library, Fish Tech blog, shop
Evidence B · Data Quality up, position up
Search Console · 6-month comparison
Fewer impressions, much better quality. CTR up 34%. The knots-library page went from 46 clicks to 248. Authority through structure.
+34% CTR
−26% MOBILE POSITION
−36% DESKTOP POSITION
“
Proud Brands built two websites for me across two businesses. Taking my site global in 4 languages with four currencies has been amazing.
Warren Du'Toit Founder
Toit Fishing Partner since 2022

The results.

Numbers, plus the wins that don't fit a number Authority through structure, not volume
CTR +34% Click-through-rate up from 1.93% to 2.58%. Fewer impressions, much higher quality.
MOBILE POSITION −26% Mobile average position from 11.1 to 8.2. Three places better, every search.
DESKTOP POSITION −36% Desktop position from 21.8 to 13.9. Eight places better.
KNOTS LIBRARY From 46 to 248 clicks A single page in the knots library went +439%. The structured-content thesis, proven.
LANGUAGES Four live English, French, Spanish, Portuguese. One platform, four experiences.
PARTNERSHIP Two businesses, one team Four-year retainer across two distinct ventures.

More partners.

All work →
Pillar 01 · Visibility

Coffee Lady.

A trusted commercial coffee brand with traffic that wasn't built around how commercial buyers actually search. Now it

SEO · Architecture · CRO · AI Surface→
Pillar 03 · Trust

The Peacock Country Inn.

A country inn whose food, rooms, and setting were already excellent. The website was not. We rebuilt the digital experience to

Brand · Web · Booking · Photography→

Ready to build authority, not just a website?

Premium products require premium structure. A 30 minute call before any work starts. Sean takes the call.

Start the conversation→ See more partners→
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