Toit Fishing – Ecommerce Web Design

Client Snapshot

Toit Fishing, founded by engineer Warren Du Toit, specialises in premium, precision-engineered fishing tools designed to last a lifetime. This small business aims to help anglers spend less time preparing rigs and jigs and more time fishing. Their goal was to transition to a direct-to-consumer e-commerce model with global reach, requiring multilingual capabilities and international shipping solutions.

Toit

What we did

eCommerce
Multi-Currency
Shipping API

How it worked

115% increase in sales within 3 months

The Challenge

Toit Fishing faced significant technological integration challenges between their DHL shipping solution, warehouse operations, and customer-facing systems. These disconnected systems created substantial overheads, with the owner spending excessive time manually handling packing, shipping, and providing rate quotes to potential customers.

The company also needed to better capitalise on their extensive educational content and instructional videos, which weren’t effectively showcased or optimised for search engines. Their existing website failed to reflect the premium nature of their meticulously engineered products, limiting their ability to reach global fishing enthusiasts.

Our Approach

We implemented a comprehensive digital transformation strategy:

Complete Website Rebuild & Rebranding – Created a premium digital presence that reflected the exceptional engineering and design of their products
Scalable E-commerce Platform – Implemented WooCommerce as a foundation for growth
Multilingual Capabilities – Developed the site in English, Portuguese, Spanish, and French to target the world’s largest fishing markets
Educational Content Hub – Built a robust blog system that transformed their instructional videos into written content, making their expertise accessible even to users with limited data
Technology Integration – Connected their shipping, warehouse, and customer systems through APIs, creating a seamless operational workflow
Localisation Features – Implemented automatic translation, currency conversion, and location-based customisation to serve their global audience

Results & ROI

The transformation delivered exceptional results across all key metrics:

Streamlined Operations:

Fully automated integration between their website, inventory system, and DHL shipping API which eliminated manual processes. The system now automatically selects optimal packaging and provides real-time shipping rates to customers.

Explosive Organic Growth:

SEO optimisation and content strategy led to dramatically increased organic traffic and search visibility.

Enhanced User Experience:

Significantly improved page load speeds and intuitive navigation resulted in higher engagement metrics and conversion rates.

Business Expansion:

The digital transformation was so successful that we were brought in to work exclusively with a US based distributor.

Language Translation:

International multi-lingual orders are now common for the business.

Future Growth:

We are now working on USA based SEO for the products to grow market share.

The new platform positioned Toit Fishing as a global leader in premium fishing tools, with a digital presence that now properly reflects their commitment to engineering excellence and educational authority in the angling community.

Working with the team transformed our business operations completely. The integration between our website, inventory, and shipping systems eliminated hours of manual work each week, allowing me to focus on product development instead of administrative tasks. Within just three months, we saw a 115% increase in sales and began reaching fishing enthusiasts across global markets we'd never accessed before. The multilingual capabilities and premium website design now properly showcase the engineering quality of our products. This digital transformation has been so successful that we've expanded to exclusive distribution partnerships in the US market. It's been a game-changer for Toit Fishing.