Bay Aggregates – Local SEO & Web Design

Client Snapshot

Bay Aggregates is a family-owned supplier of building materials based in Long Island, New York. Serving the construction industry for generations, they provide comprehensive building supplies including aggregate materials, drainage solutions, precast concrete, rock aggregates, and groundworks essential for construction and landscaping projects. Currently led by Brian, who has brought his sons into the business, they are seeking to grow beyond their word-of-mouth reputation and establish a digital foundation to support generational business continuity.

Client Snapshot

What we did

Branding
Web Design and Development
SEO

What happened a year later?

100% INCREASE in turnover

The Challenge

Bay Aggregates faced the classic dilemma of many established family businesses — they had a solid reputation but virtually no online presence. This absence from the digital landscape meant:

Their business relied entirely on existing relationships and word-of-mouth referrals
Addressing seasonal fluctuations, and stabilising revenue
They lacked visibility to new potential customers in their service region
Their growth was limited by their analog business model despite offering quality products and services

Our Approach

After thorough market analysis, we developed a targeted digital strategy:

Market Identification – We discovered that the Spanish-speaking construction sector represented their largest potential customer base, a crucial insight that shaped our entire approach
Dual-Language Implementation – Created a comprehensive catalog-style website with complete Spanish translation, launched simultaneously in both languages
Hyperlocal SEO Focus – Optimised their online presence specifically for the five counties they service, avoiding wasted marketing efforts in areas beyond their delivery radius
Google Business Integration – Connected and optimised all Google Business profiles and implemented a review generation strategy to build their digital reputation
Content Strategy – Developed content specifically around their entire product catalog with dual-language support and local optimisation

Results & ROI

The transformation exceeded all expectations:

Immediate Business Growth:

Turnover doubled year-on-year, generating so much new business that they actually requested we temporarily slow down marketing efforts

Demographic Alignment:

The Spanish-language version of the website proved crucial, eventually accounting for nearly 90% of their traffic — validating our initial market analysis

Seasonal Stability:

Winter months, traditionally their slowest period, saw significant improvement in business volume and stability

Business Expansion:

The increased demand has driven physical expansion of their facility, including additional equipment and buildings to handle growth

Market Diversification:

Our continued partnership has helped them expand into specialised high-margin products like Zen garden stones, further strengthening their business model

Big Box Competition:

Ongoing SEO efforts are successfully diverting potential customers from big box retailers like Home Depot to Bay Aggregates

The digital transformation has positioned Bay Aggregates for sustainable growth and created the strong foundation needed for successful generational business transfer, with our ongoing partnership continuing to identify and develop new market opportunities.

Proud Brands did a magnificent job developing a website for our company when we had nothing previously. Working with Proud Brands was a pleasure in their learning about our company and industry. They built a site that is right on the money for us. The site immediately took off and has generated current business and loads of interest in our company. This is all due to the insightful work of Proud Brands. We are working with them going forward to keep the site fresh and to delve into the analytics of the site. I recommend them wholeheartedly.