01 · Discovery
IA + flows + audit
Information architecture, key flows, content audit. The unsexy upfront work that decides whether the site converts or not, before anyone draws a pixel.
"Be found by the people who'd buy from you."
"Say one true thing, well."
"Earn the click, then the call, then the sale."
Designed to convert. Built to keep ranking. Measured by what your sales team has to say about lead quality six months later. Not by what Lighthouse says today.
01 · Discovery
Information architecture, key flows, content audit. The unsexy upfront work that decides whether the site converts or not, before anyone draws a pixel.
02 · Design
Conversion-led design. Hierarchy, type system, component library, edge-case states. All built in Figma against the brand kit, all reviewable in real prototypes.
03 · Build
Whichever earns its place for your case. WordPress for content-heavy + editorial. Astro / static for marketing surfaces. Headless when you've outgrown them both. We'll tell you which on the call.
04 · Content
Page bodies written or restructured, schema baked in, internal links wired correctly. We don't hand back a blank CMS. The launch is content-complete.
05 · Performance
Sub-1.2s LCP target, AA-conformant. Performance is a constraint we plan for, not an audit we run at the end. (We've never had to rebuild for it.)
06 · Launch
Cross-browser QA, GA4 + Search Console + UTM hygiene wired in, 30-day post-launch monitoring, and a 90-minute walkthrough so your team owns it on day 31.
The stack is an output of discovery, not a default. We look at how you operate, who edits, what you integrate with and where you are heading, then put the right technology forward as an option with the reasoning attached. Already committed to a stack? We examine it and work with it. We are stack agnostic on purpose, because the right answer is the one that still serves you in two years, not the one an agency likes building.
Static means the site is pre built into fast files with no database to attack or slow it down. Headless means the content lives separately from how it is shown, useful once you publish to several places at once. Whether you need either is a discovery question, not a fashion one, and most businesses do not. We will tell you plainly rather than sell you architecture for its own sake.
Yes, when the migration is planned before launch, not patched after. URL mapping, redirects, schema and content parity are part of the build, because a rebuild that ignores the search work is exactly where rankings fall. We run design, build and SEO as one job, so you launch a better site and keep the visibility you already earned.
Most builds run a few months end to end, and the honest variable is rarely the build, it is how fast content and decisions land on your side. On the first call we give you a real range tied to scope and content ownership, then we hold to it. You get a date you can plan a launch around, not a moving target.
That depends on how you want to run it, and it is a decision we make with you at discovery, not an assumption. Some teams have people ready and want full control. Others would rather a partner kept it safe and current so a well meaning edit never takes the site down. We scope the editing model to how your business actually operates, then build and document to match. You get the level of control you actually want, not the one that looked good in a pitch.
You own the code, fully, from launch. If we host it you still get administrative access, and you are never tied to us, by design. The reason to let us host: every site we run sits on Enterprise Cloudflare across 330 global edge locations, the same network for every partner, so your site is delivered at a speed competitors on shared hosting cannot match. You own the asset and borrow the infrastructure, which is the right way round.
Because the design starts from the decisions a visitor has to make, not from a homepage. Flows, hierarchy and the awkward edge cases come before the polish. We judge the result by enquiries and lead quality six months on, the number your sales team feels, not a launch day screenshot. Good looking is the floor, not the goal.
Thirty minutes, free. We will do a live audit on the call and tell you whether the answer is a redesign, a rebuild, or just five fixes you could ship next week.
Book the call →Keep an eye on your inbox.