Monthly Organic Revenue
Search Impressions (12 mo)
Position Improvement
Branded Search Dominance
Search Visibility Growth
Radley Windows & Doors is a trusted name in Aylesbury. With a physical showroom, decades of craftsmanship, and a loyal customer base, they already owned their branded search — sitting at position 1–2 for every “Radley” query with a 26% average click-through rate. The brand was strong. The reputation was earned.
But branded search only accounted for 2.5% of total search impressions. The other 97.5% — over 354,000 impressions — were non-branded discovery queries: people searching for “composite doors Aylesbury”, “double glazing Aylesbury”, “windows and doors near me”. These are homeowners actively looking for what Radley sells, but who don’t yet know the name.
With an average position of 37 for non-branded terms and a CTR below 1%, Radley was being seen but not clicked. The opportunity wasn’t about building the brand — it was about capturing the customers who hadn’t found it yet.
Full technical audit and restructure. Rebuilt the information architecture around local intent signals, ensuring every product category had a dedicated, crawlable landing page optimised for Aylesbury + service combinations.
Created deep, conversion-ready pages targeting high-value non-branded queries: composite doors Aylesbury, uPVC windows Aylesbury, bifold doors Aylesbury, front doors Aylesbury. Each page built for local SEO authority, visual trust, and clear quote CTAs.
Developed content pillars around conservatory installations, window replacement, and home improvement decision guides. Built internal linking architecture to distribute page authority from the domain root to product-level pages.
Optimised Google Business Profile, structured local citations, and implemented schema markup for local business and product data. Reinforced Radley's existing local pack dominance with technical signals that search engines reward.
Search visibility grew 50% — from 23,000 impressions per month to over 34,000. The August spike to 44,000 coincided with expanded indexing of product-level pages. That’s 34,000 potential customers seeing Radley in search results every single month.
Visibility scaled dramatically from August 2025 as product-level pages gained traction. The sustained 30,000+ impressions per month represents a pipeline of local homeowners actively searching for what Radley sells — and now seeing the Radley name in their results.
A dramatic inflection point hit mid-September 2025 xe2x80x94 positions jumped 18 places in under two weeks (from 42.9 to 23.7). February 2026 at position 23.8 is the best month on record. Note: lower is better xe2x80x94 position 1 is the top of Google.
These rankings represent real purchase intent. Every one of these queries is a homeowner in Aylesbury actively searching for what Radley sells. Ranking position 2–3 for “front doors aylesbury” means Radley is competing for customers who are ready to buy — not just browse.
Radley now ranks in the top 3xe2x80x935 for the highest-value non-branded local search terms. "Double glazing aylesbury" alone has 6,163 annual impressions at position 6.1 xe2x80x94 pushing this to top 3 could multiply clicks by 5xe2x80x9310x.
The results speak for themselves. We were already well-known locally, but Proud Brands helped us reach the customers who didn’t know our name yet. The enquiries we’re getting now are from people searching for exactly what we offer — and they’re converting into real jobs.
354,000+ impressions from people who don’t yet know the Radley name. That’s 97.5% of total search visibility — a massive pipeline of new customer acquisition that didn’t exist before.
51,500+ impressions sitting at page 2+ positions with virtually zero clicks. As rankings continue to improve, this latent demand converts to traffic without additional spend.
58% of all organic clicks come from mobile devices — local searchers near a purchase decision. The mobile CTR of 3.1% is 4x the desktop rate, proving the traffic is high-intent and conversion-ready.
Every organic click that converts is revenue that doesn’t require ad spend. At £60–80K/month attributable to organic, the SEO investment pays for itself many times over compared to equivalent PPC costs.
