Added to the Books via Organic Search
Organic Impressions
Impression Growth
Average Ranking Improvement
Core Commercial Keywords
Bay Aggregates had a solid reputation offline, but their digital presence was little more than a brochure. Keyword targeting for high-value commercial terms was weak, geographic landing pages were virtually non-existent, and service segmentation didn’t reflect how buyers actually search for aggregates suppliers.
The business relied heavily on repeat custom and word of mouth, with minimal conversion optimisation and no structured approach to capturing new demand through search. The opportunity was clear — search demand existed and competitors weren’t dominating — but the entire digital structure needed rebuilding from the ground up.
• Competitor gap analysis • Commercial intent mapping • Geographic demand analysis • Keyword cluster modelling We identified where money was already being searched for.
• Structured service segmentation • Aggregates type categorisation • Regional landing page build-out • Intent-aligned page design The site shifted from brochure to revenue funnel.
• High-intent keyword optimisation • Internal linking strategy • Conversion-focused CTAs • Service-specific authority building Commercial keywords began climbing.
• Crawl optimisation • Speed improvements • Schema markup implementation • Indexation clean-up Ranking volatility reduced and positions stabilised.
• Conversion tracking implementation • Organic revenue attribution • Lead source tracking • Continuous keyword expansion SEO became measurable, not speculative.
Organic impressions increased by over 30% following landing page restructuring.
By month six, organic enquiries overtook referral leads — creating predictable inbound revenue rather than reactive order taking.
Movement from Page 2–3 to sustained Page 1 visibility on high-value terms. (lower is better)
Ranking gains directly correlated with inbound commercial enquiries.
Proud Brands did a magnificent job developing a website for our company when we had nothing previously. Working with Proud Brands was a pleasure in their learning about our company and industry. They built a site that is right on the money for us. The site immediately took off and has generated current business and loads of interest in our company. This is all due to the insightful work of Proud Brands. We are working with them going forward to keep the site fresh and to delve into the analytics of the site. I recommend them.
Organic visibility converted directly into commercial contracts.
Inbound search replaced unpredictable word-of-mouth cycles.
Organic data enabled production and delivery planning.
Search leadership positioned Bay Aggregates as a primary supplier in key territories.
