A summary on WordPress
WordPress is one of the most popular content management systems (CMS) available today and it has great user-friendly customisation capabilities. WordPress offers a simple and intuitive dashboard allowing users to customise their website and manage its content. With a few clicks, users can change the look of their website by selecting from a wide range of themes and plugins.
The WordPress themes provide users with pre-built designs that can be easily installed and customised. The themes are responsive, meaning they will work on any device, from desktop to mobile. WordPress has a wide range of plugins that can be used to further customise websites. These plugins can be used to add features such as contact forms, sliders, galleries, ecommerce solutions, and more.
Why do we use WordPress
Proud Brands can develop on many different frameworks, but for most of our customers WordPress is just right for their business. It is a fast, lightweight framework that we can manage or hand over for clients to self-manage. It’s possible to tap into external systems with a variety of API’s and the PHP framework is versatile enough for easy customisation.
The cost effectiveness of WordPress
WordPress is cost-effective; one of the reasons it is so popular. WordPress is free and open-source, meaning businesses don’t have to purchase a licence or pay for development costs. It is an ideal choice for small and medium businesses, providing a professional website at a fraction of the cost.
WordPress also offers a large selection of themes and plugins enabling customisation and extends the functionality of websites. These themes and plugins are typically free or low cost.
In addition to the cost savings, WordPress also offers a variety of features to help businesses save time. It has a simple and intuitive dashboard, allowing users to quickly and easily manage their website. It includes a variety of tools for content creation, such as the built-in editor and Gutenberg block editor. This helps businesses create and publish content faster, saving them time and money.
In short, WordPress is a great, cost effective tool for businesses. It is free and open-source, it has a wide selection of themes and plugins, and it includes a variety of features that can help businesses save time. With WordPress, businesses can get a professional website at a fraction of the cost.
Handing over control
For a lot of small businesses, calling up an agency to make every change on their website isn’t financially feasible. We train up our customers to manage content on their own sites.
The SEO friendly WordPress infrastructure
WordPress is built with search engine optimization (SEO) in mind. It is an ideal choice for businesses trying to increase their online presence. WordPress automatically generates a sitemap, which helps search engines index and understand the content on websites. It also provides users with a variety of SEO plugins that can be used to further optimise a website for search engines.
WordPress also supports rich snippets, which are small pieces of code that help search engines better understand the content on websites. These snippets provide search engines with additional information, such as the author of a post or the rating of a product. This helps search engines display more relevant results to users, which can result in more traffic to websites.
In addition, WordPress also allows users to customise the URL structure of their website. This helps search engines identify the content on websites, as well as making it easier for the target audience to find it too! Additionally, WordPress provides users with a variety of tools to help them monitor their website’s performance in search engines.
This is a great tool for businesses looking to increase their online presence. It is built with SEO in mind, it supports rich snippets, and it provides users with a variety of tools to help them optimise their website. With WordPress, the target audience will find the website more easily.
How do we manage SEO?
There are plenty of tools these days but the most lightweight framework we have been working with recently is The SEO Framework. But SEO isn’t just installing a plugin and hitting go, we need to consider speed, accessibility, page content, and even our image ALT tags.
How secure is WordPress?
WordPress is one of the most secure content management systems (CMS) available, making it an ideal choice for businesses looking to protect their website. WordPress is regularly updated to ensure the latest security patches are installed. It also provides users with a variety of security plugins to further protect their website.
To prevent unauthosied access, WordPress has a two-factor authentication system. This requires users to enter two pieces of security information, such as a username and password, and then a code, for example, sent to their phone or email before they can access the website. This ensures that only authorised users can access the website, reducing the risk of malicious attacks.
WordPress also provides users with a variety of tools to help them monitor website security. These tools help users identify suspicious activity, as well as alert them to any potential security threats. This helps users stay on top of their website’s security, allowing them to take action as quickly as possible.
WordPress is highly secure. It is regularly updated to ensure the latest security patches are installed. It has a two-factor authentication system, and it provides users with a variety of tools to help them monitor their website’s security. With WordPress, businesses can rest assured that their website is safe and secure.
Proud Brands uses enterprise hosting on Google Cloud servers to deliver our websites across the globe. Our sites are hardened and all use 2FA.
Can WordPress grow with my business?
WordPress is a highly scalable content management system (CMS). It an ideal choice for businesses looking to grow. As businesses grow and their website traffic increases, they need to ensure their website can handle the extra load. WordPress is a great choice, as it can easily scale to accommodate increased traffic and content.
By upgrading the hosting plan or adding more servers to the network WordPress can be scaled up. This allows businesses to add more processing power to their website without having to build a new one. WordPress has a variety of plugins and themes that can help businesses quickly and easily customise their website.
As a CMS it is highly extensible which means businesses can easily add new features and functionality to their website. Examples include ecommerce solutions, membership sites, and more. It gives users a variety of tools to help them monitor their website’s performance, allowing them to take action when needed.
We think it is a great tool for businesses looking to grow. It is highly scalable, it can be easily upgraded, and it is highly extensible. With WordPress, businesses can easily scale up their website to accommodate increased traffic and content.
Sustainable growth for some of our biggest customers
During the height of the Pandemic, the NHS website BNSSG Healthier Together, which we built and host, saw a spike in traffic of 80,000 new visitors per day. The NHS adapted their site to provide real time updates and information for the scared public of Bristol, Somerset, and South Gloucester. Their WordPress installation was able to scale and deliver health and safety information to the region overnight.