Coffee Lady

Client Snapshot

The Coffee Lady is a specialised coffee machine sales and service business owned by Jan, who brings over 20 years of industry expertise to her venture. Jan approached us through a business networking group. As a single-person business, Jan needed a reliable digital partner who could help transform her passion and expertise into a sustainable primary income source through professional positioning in the competitive coffee equipment market.

What we did

Branding
Web Design and Development
SEO

SEO Growth

832% Page Impressions

The Challenge

Jan faced multiple obstacles in growing her specialised coffee equipment business:

Her existing website was frequently down or non-functional, creating a poor impression with potential customers
She lacked a cohesive brand identity that reflected her extensive industry experience and expertise
Without effective online visibility, she was missing opportunities to connect with potential clients searching for coffee equipment
As a solo entrepreneur, she needed systems that could help her business appear established and professional

After six months of frustration, Jan needed a complete digital reset to establish credibility and convert her industry knowledge into a reliable income stream.

Our Approach

We implemented a comprehensive digital transformation strategy:

Complete Brand Redevelopment – Created a professional brand identity that effectively communicated Jan’s extensive industry experience and expertise
Strategic Website Architecture – Built a WordPress website using catalog mode with e-commerce framework, optimising for Google product snippets whilst maintaining a consultation-focused business model
SEO-Optimised Product Catalogue – Developed detailed product information pages with comprehensive specifications and imagery, strategically optimised for coffee equipment search terms
Consultation-Driven Sales Funnel – Implemented clear call-to-action elements directing visitors to consultation inquiries rather than direct online purchases, aligning with Jan’s high-touch business model
Competitive Brand Positioning – Created targeted SEO strategies focused on specific coffee machine manufacturers including Frankie and other premium brands

The project was completed over a four-month timeline, with an ongoing SEO partnership established to continue building market position through regular analysis and strategy refinement.

Results & ROI

The digital transformation delivered exceptional results for this single-person business:

Geographic Expansion:

From a local service business, The Coffee Lady now receives international inquiries for coffee equipment and services

Conversion Improvement:

Significantly higher conversion rates from website visitors to consultation requests, directly impacting revenue

Organic Traffic Growth:

Substantial increase in organic search traffic through strategic SEO implementation targeting specific coffee equipment terms

Credibility Enhancement:

The professional brand identity and reliable website transformed market perception of the business

Social Proof Integration:

Strategic highlighting of ROI and customer success stories throughout the website reinforces credibility and supports conversion

Sustainable Growth:

The ongoing SEO relationship continues to improve market position each month, with steady improvements in rankings for high-value coffee equipment search terms

This case study demonstrates how appropriate digital strategy can transform even a single-person business into a credible market competitor, enabling specialised expertise to translate into sustainable business growth.

I met Sean & Elizabeth from Proud Brands at a Business Buzz networking event. They listened to my challenges and provided guidance before we officially began working together. Their first mood board perfectly captured my vision—they truly understood my business and created an excellent website for Coffee Lady with consistent branding. We also updated our email and web address for better consistency. For nearly two years, Proud Brands has managed our website, significantly improving our SEO and Google performance. They've also helped with business cards, banners, and leaflets to maintain our brand identity. Sean and Elizabeth are always available for support, and we have regular Zoom meetings where they explain their process in terms I can understand. I'm delighted with the transformation from a problematic website to a professional online presence. Thank you, Proud Brands!