Bing, Apple, and Google Places are going to be called “places” from here on out to save some time. Yes we know they are not called places at each business. But we need to use something we all can relate with. Places properties can help drive customers to your website and business by making it easier for people to find and learn about your business online. These properties are directories of local businesses that allow users to search for businesses by category, location, and other criteria. By claiming and optimizing your listing on these properties, you can make sure that your business appears at the top of search results and is easy for customers to find.
One way that these properties can drive customers to your website and business is through their integration with search engines. When someone searches for a business or category in the area on Google, Bing, or Apple Maps, the results will include listings from these properties. By optimizing your listing, you can improve your chances of appearing at the top of the search results and getting more visibility for your business.
Additionally, these properties allow you to add information about your business such as your hours of operation, contact information, and photos, which can help potential customers learn more about your business and decide whether they want to visit.
Another way that Places can help drive customers to your website and business is by allowing you to respond to customer reviews. This can help you build a positive reputation and establish trust with potential customers.
Finally, these properties also allow you to post updates, special offers and announcements, which can help to keep your business top of mind with customers and entice them to visit your website or physical location.
In conclusion, getting set up correctly on these sites can help drive customers to your website and business by making it easier for people to find and learn about your business online, by integrating with search engines, allowing you to add information about your business, respond to customer reviews and posting updates and special offers. By claiming and optimizing your listing on these properties, you can improve your chances of appearing at the top of search results and establish trust with potential customers.