The Importance of Continual Split Testing in Advertising (A/B)
A/B testing, also known as split testing, is a method of comparing two versions of a web page or advertisement to determine which one performs better.
Analytics
Traffic analysis and GA4 (Google) analytics
Traffic analysis and GA4 analytics can be powerful tools for understanding how users interact with your website and identify areas where you can improve conversions.
Heatmaps and Session Recordings: Critical Tools for Click Rate Optimization and Enhanced User Experience
Heatmaps and session recordings are powerful tools that can help website owners understand how users interact with their website and identify areas for improvement.
Types of web analytics
Website analytics are tools that help track and analyse data about website traffic and user behavior.
Using customer metadata in email marketing campaigns
Using customer metadata in email marketing campaigns can help to create more targeted, personalised, and effective campaigns.
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